Futura stands out among other sans serif fonts with its long ascenders and classical Roman style capitals. Renner was not a representative of the Bauhaus School, but he shared their taste for fonts with simple and strong geometric lines. One of the most popular sans serif fonts based on Bauhaus style is Futura, designed by Paul Renner in 1927.It believed that sans serif bare geometric typefaces were appealing, and efficient for reading. So it’s no surprise that the Bauhaus School was a strong supporter of a simple sans serif font, with a balanced layout and geometric shapes. It embraced simplicity of form and function, even down to font styles. The Bauhaus School was a German school of the arts in the early 20th Century that is now world-renowned for its enduring influence on modern and contemporary art. Sans serif fonts became popular in Germany in the 1920s and 1930s in accordance with the Bauhaus School’s principle of ‘less is more’.Design tastes have since changed of course. Back then, sans serif fonts were considered grotesque due to their apparent ‘malformations’. Later in the 1830s, the Figgins foundry in London released a new sans serif font for advertising purposes. S ans serif fonts go back to 1816, when William Caslon IV created a typeface called Two Lines English Egyptian. What Is the Difference Between Serif and Sans Serif Fonts?.Google followed soon after, substituting its old serif logo for Product Sans, a custom-designed, geometric sans serif. Armin Vit, graphic designer and author of the popular branding blog Brand New, believes that the recent shift started with Airbnb’s rebrand in 2014 – by the London-based DesignStudio – which switched the logo from a bubbly script to a restrained sans serif. With the rise of the digital age, many high-profile companies redesigned their logos and replaced classical serifs with sans serif typefaces. The last few decades have seen a renaissance in the use of sans serif fonts. Fonts can tie a photo and brand logo together, convey a powerful message, and help your work stand out from the crowd. Whether you favor modern trends or more classical, whimsical creative for your business or personal social feeds, your design will benefit from choosing the right font. Pick the right font and you can add an accent to an image, enlivening it with a hit of energy or a flourish of elegance. Why does this matter? Because typography has the power to tell a story, create an atmosphere, and elicit a response.
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